I am so proud of the choice of Ellen DeGeneres for CoverGirl and Olay. Her face will be the face for their new foundation called Simply Ageless. This is one foundation that I cannot wait to try.

Simply Ageless is a first of its kind anti-aging makeup that won’t settle into fine lines or wrinkles, for an amazingly polished finish. The breakthrough formula contains Olay Regenerist serum and stays suspended over fine lines, making imperfections seem to disappear while improving skin condition over time. The unique formula transforms from a cream to a liquid on contact with skin, creating an “invisible suspension system” that floats over the skin’s surface without gathering in wrinkles or fine lines. The formula glides across skin for an ultra fine layer of coverage.

Simply Ageless will come in an array of 13 shades and will sell for $13.99 at mass retailers. Sadly, we have to wait a few more weeks for this beauty, as it will not hit shelves until January.

Take a look at the ad and some behind the scenes footage with Ellen. How fun!

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Ellen DeGeneres for CoverGirl/Olay Simply Ageless Foundation.