Jones Road Beauty What The Foundation Review: A Tinted Moisture Balm for the Real Skin Look

If you’re a fan of a natural, dewy complexion, then you’ve likely heard the buzz around Jones Road Beauty’s What The Foundation. I recently put this Tinted Moisture Balm to the test, and spoiler alert, it’s found a spot in my makeup bag.

Here’s everything you need to know about this unique product and why I’m loving it.

Jones Road Beauty describes What The Foundation as a Tinted Moisture Balm, and honestly, that’s the perfect way to explain it. It’s not quite a traditional foundation, and it’s not just a tinted moisturizer. Instead, it’s a hybrid product that combines skincare benefits with a sheer tint to give your skin a healthy, luminous glow. The formula is designed to be hydrating, lightweight, and buildable, with a finish that lets your real skin shine through, imperfections and all.

This product is all about enhancing your natural beauty rather than masking it.

When I first opened the jar, I’ll admit I was a little skeptical. The texture is rich and creamy, almost like a balm, and I wasn’t sure how it would work on my skin with my skincare heavy routine. But after experimenting a bit, I’ve fallen for how What The Foundation performs.

I’ve found that the best way to apply What The Foundation is with a dense foundation brush. I use a stippling technique, gently pressing the product into my skin rather than swiping. This method helps to build coverage exactly where I need it while keeping the overall finish natural and seamless. For me, it’s all about concentrating on areas that need more coverage—think redness around the nose or uneven tone on the cheeks.

Choosing the right shade was a bit of trial and error. I initially purchased two shades: Light and Beige. While Light was a touch too fair for me, it ended up being the perfect match for my sister, so it didn’t go to waste. Beige, on the other hand, was spot-on for my skin tone. If you’re in between shades, I recommend buying two and mixing or sharing with a friend or family member—it’s worth the effort to get that perfect match.

What sets this product apart is the finish. It’s dewy, fresh, and gives your skin that “just-had-a-facial” glow. The coverage is sheer to medium, but it’s buildable if you want to even out specific areas. I love how it blurs imperfections without feeling heavy or cakey.

As someone who’s loyal to foundations like this Bobbi Brown fave, my go-to from Giorgio Armani Beauty or longtime favorite from IT Cosmetics, I’ll admit What The Foundation is totally different. Those other products offer all different but more traditional coverage and finishes, while this one is all about that “no-makeup” makeup vibe. Still, I can see myself reaching for this balm on days when I want a quick, effortless look with a radiant finish.

Purchase Jones Road Beauty What The Foundation directly from their website jonesroadbeauty.com. The price point is reasonable at $44, especially considering the multitasking benefits it offers. A little goes a long way, so the jar should last a good while.