Jones Road Beauty What The Foundation Review: A Tinted Moisture Balm for the Real Skin Look

If you’re a fan of a natural, dewy complexion, then you’ve likely heard the buzz around Jones Road Beauty’s What The Foundation. I recently put this Tinted Moisture Balm to the test, and spoiler alert, it’s found a spot in my makeup bag.

Here’s everything you need to know about this unique product and why I’m loving it.

Jones Road Beauty describes What The Foundation as a Tinted Moisture Balm, and honestly, that’s the perfect way to explain it. It’s not quite a traditional foundation, and it’s not just a tinted moisturizer. Instead, it’s a hybrid product that combines skincare benefits with a sheer tint to give your skin a healthy, luminous glow. The formula is designed to be hydrating, lightweight, and buildable, with a finish that lets your real skin shine through, imperfections and all.

This product is all about enhancing your natural beauty rather than masking it.

When I first opened the jar, I’ll admit I was a little skeptical. The texture is rich and creamy, almost like a balm, and I wasn’t sure how it would work on my skin with my skincare heavy routine. But after experimenting a bit, I’ve fallen for how What The Foundation performs.

I’ve found that the best way to apply What The Foundation is with a dense foundation brush. I use a stippling technique, gently pressing the product into my skin rather than swiping. This method helps to build coverage exactly where I need it while keeping the overall finish natural and seamless. For me, it’s all about concentrating on areas that need more coverage—think redness around the nose or uneven tone on the cheeks.

Choosing the right shade was a bit of trial and error. I initially purchased two shades: Light and Beige. While Light was a touch too fair for me, it ended up being the perfect match for my sister, so it didn’t go to waste. Beige, on the other hand, was spot-on for my skin tone. If you’re in between shades, I recommend buying two and mixing or sharing with a friend or family member—it’s worth the effort to get that perfect match.

What sets this product apart is the finish. It’s dewy, fresh, and gives your skin that “just-had-a-facial” glow. The coverage is sheer to medium, but it’s buildable if you want to even out specific areas. I love how it blurs imperfections without feeling heavy or cakey.

As someone who’s loyal to foundations like this Bobbi Brown fave, my go-to from Giorgio Armani Beauty or longtime favorite from IT Cosmetics, I’ll admit What The Foundation is totally different. Those other products offer all different but more traditional coverage and finishes, while this one is all about that “no-makeup” makeup vibe. Still, I can see myself reaching for this balm on days when I want a quick, effortless look with a radiant finish.

Purchase Jones Road Beauty What The Foundation directly from their website jonesroadbeauty.com. The price point is reasonable at $44, especially considering the multitasking benefits it offers. A little goes a long way, so the jar should last a good while.

Reintroducing Myself!

Hello, beauties! I’m Teri Cosenzi, the creator of beautifulmakeupsearch.com, a beauty blog I first launched almost 24 years ago. Can you believe it? It feels like a lifetime ago when I hit "publish" on my very first blog post, not knowing how it would change my life and allow me to connect with so many amazing people who share my passion for beauty.

Today, as we prepare to ring in 2025, I’m thrilled to reintroduce myself and share my exciting plans for the next chapter of Beautiful Makeup Search.

A Look Back: How It All Began

Back in 2001, when I started beautifulmakeupsearch.com, beauty blogging was in its infancy. I was simply a beauty girl who had a bad experience at a beauty counter and wanted to share how to make things better. This grew into a love of discovering the latest products with others that had experienced the same, sharing honest reviews, and helping others navigate the ever-growing world of makeup and skincare. It was my creative outlet and my way of connecting with others who shared the same obsession with lipsticks, mascaras, and miracle creams.

Over the years, the blog evolved into a trusted resource for beauty lovers around the world. I’ve tested thousands of products, shared tips and tricks, and provided recommendations that I hope saved you time and money while finding the products that work for you.

Life, however, has a way of shifting priorities, and in recent years, I’ve taken a step back from blogging to focus on my family, other opportunities, and personal growth.

Refocusing for 2025

As we approach 2025, I’m excited to announce that I am refocusing and dedicating myself to relaunching beautifulmakeupsearch.com and my social media channels. This new chapter is deeply personal to me, as it marks a return to my first love: beauty and sharing my love for it online. It also comes with a renewed mission and a fresh perspective.

My mission has always been simple: to help you save time and money by curating only the best makeup, skincare, and beauty products that truly deliver results. As I relaunch the site, I’ll also be diving deeper into the world of anti-aging beauty—a passion that’s become even more important to me over the years. From tried-and-true treatments to the latest innovations, I’ll be your go-to guide for looking and feeling your best at any age.

What to Expect in 2025

The new beautifulmakeupsearch.com will be more than just a beauty blog or online beauty site. It will be a reflection of my journey and the life lessons I’ve learned along the way. In addition to product reviews and beauty tips, I’ll be sharing more personal stories and insights about my life, from navigating challenges to celebrating milestones.

Here’s a glimpse of what you can look forward to:

1. Personal Stories: I’ll be opening up about my life, including the ups and downs, to connect with you on a deeper level.

2. Anti-Aging Beauty Products and Treatments: From skincare to in-office procedures, I’ll share the best treatments I find.

3. Beauty That Saves Time and Money: I’ll continue to test countless products to bring you only the best of the best, ensuring your beauty routine is efficient and effective.

4. Exclusive Content: Expect in-depth guides, tutorials, and insider tips that you won’t find anywhere else.

5. A Community of Beauty Lovers: I want beautifulmakeupsearch.com to feel like home for beauty enthusiasts of all ages. Let’s learn, grow, and glow together!

Join Me on This Journey

As I step back into the world of online beauty, I’m filled with gratitude for the journey so far and excitement for what’s to come. Whether you’re a longtime reader or new to beautifulmakeupsearch.com, I invite you to join me on this adventure. Let’s explore the ever-changing world of beauty together, sharing stories, products, and inspiration along the way.

Thank you for being a part of my journey. Here’s to a beautiful 2025 and beyond!

The Ultimate Guide to Washing Your Makeup Brushes: Why, How, and How Often

Your makeup brushes are a must have and the ultimate staple of your beauty routine. Seriously, makeup brushes are the unsung heroes in your makeup bag. They help blend, contour, and apply products seamlessly, making your face and makeup look its absolute best. But if you're not cleaning them regularly, they could be doing more harm than good.

Dirty makeup brushes can harbor bacteria, cause breakouts, and even degrade your makeup's quality. Let’s dive into why, how, and how often you should wash your makeup brushes.

Why you should wash your makeup brushed often!

1. Prevent Bacteria Build-Up: Brushes collect oils, makeup residue, and bacteria over time. Regular cleaning helps prevent skin irritations and breakouts.

2. Prolong the Life of Your Brushes: Dirty bristles become stiff and prone to breakage, shortening their lifespan.

3. Ensure Flawless Application: Clean brushes pick up and distribute product evenly, giving you a smoother finish.

How Often Should You Wash Them?

• Foundation and Concealer Brushes: Once a week. These brushes handle liquid or cream products, which are more likely to harbor bacteria.

• Eyeshadow Brushes: Every 1–2 weeks, depending on how often you use them and how many shades you apply.

• Lip and Eyeliner Brushes: After every use to avoid transferring bacteria or pigments.

• Powder Brushes: Every 1–2 weeks, as powders are less prone to bacteria build-up.

Step-by-Step Guide to Cleaning Your Brushes

What You’ll Need

• Gentle brush cleanser

• Lukewarm water

• A clean towel

• Optional: Brush cleaning mat or glove

Instructions

1. Wet the Bristles:
   Hold the brush under lukewarm water, angling the bristles downward to avoid soaking the ferrule (the metal part that holds the bristles). Water in the ferrule can loosen the glue and cause shedding.

2. Apply Cleanser:
   Squeeze a small amount of brush cleanser onto your palm or a brush cleaning mat.

3. Lather Up:
   Swirl the brush gently in the cleanser, creating a lather. Focus on working out makeup residue without pressing too hard on the bristles.

4. Rinse Thoroughly:
   Rinse the bristles under running water until the water runs clear. Make sure there’s no soap residue left.

5. Reshape and Dry:
   Gently squeeze out excess water and reshape the bristles. Lay the brushes flat on a clean towel with the bristles hanging off the edge of a counter. This allows them to air-dry completely without moisture seeping into the ferrule.

Quick Tips for Busy Days

• Use a daily brush cleanser spray for in-between washes. Spritz the cleanser onto a paper towel and gently wipe your brushes to remove surface product and bacteria.

Brush Care FAQ

Q: Can I use dish soap to clean my brushes?
A: Dish soap can be harsh on bristles over time. Stick to gentle cleansers or shampoos designed specifically for makeup brushes. Some of my favorite makeup brushes cleansers includes this one

Q: How do I clean beauty sponges?
A: Wet the sponge, apply a cleanser, and squeeze out the product under running water. Repeat until the water runs clear.

Q: Do natural and synthetic brushes require different cleaning methods?
A: Not really, but natural brushes may need a conditioning step to keep bristles soft.

By keeping your makeup brushes clean and cared for, you’ll not only extend their lifespan but also improve your skin health and makeup application. Set a schedule, make it a habit, and your brushes (and skin!) will thank you.