Brow Power for the Eyebrow Obsessed

press sample, bought by me, affiliate links

Eyebrows have been on trend and a bit of an obsession for the last few years. I should says, many years. It has come to a point where beauty brands have created entire lines dedicated to brows; there are even brands dedicated entirely to beautiful brows.

I have been fairly loyal to IT Cosmetics’ Brow Power since its debut and still use this best-selling eyebrow pencil. IT Cosmetics recently expanded their lineup of eyebrow products to include the new Brow PowerFULL, which has become my latest fave, and the new Brow Power Micro.

IT is onto something with the entire lineup.

IT Cosmetics Brow Power Eyebrow Pencils

All of the pencils come in a universal shade that works for most as it made to adjust to all hair colors. All you have to do is adjust the pressure with which you apply it to your skin and hairs. It takes a bit of practice to get it just right. It is not difficult, but I can say that I have rushed and applied too much pressure and wound up with brows a bit too dark. It has not stopped me from using Brow Power, as it is my favorite.

Another reason Brow Power is my favorite is that the formula is basically budge-proof. It is so long-lasting, that I really need to be sure to gently rub off when showering and removing my makeup or I will still have my “brows on” when coming out of the shower. It is a good thing, especially if you have trouble applying and getting your perfect shape as it will last a few days.

As I mentioned, there are three pencils in the Brow Power lineup and they are truly perfect for the eyebrow obsessed. I want to give a bit of detail about each one and what makes them different from each other.

IT Cosmetics Brow Power Eyebrow Pencils
IT Cosmetics Brow Power Eyebrow Pencils
IT Cosmetics Brow Power Eyebrow Pencils

The original Brow Power, which is one of IT Cosmetics’ best-selling products, is made with a really great oval tip. This oval tip is very easy to work with as it mimic the look of real hair. It defines brows and can fill in sparse spots, even if you have no brow hair at all.

Brow PowerFULL is my latest fave, as I also said above as it come with a triangular tip. This brow pencil makes it super easy to give brows definition and shape in one swipe. I have one really full brow and one really sparse brow, so I like to define the sparse brow to have ti match the other and Brow PowerFULL makes the job simple.

Brow Power Micro is made with an ultra-fine tip that gets into the brows to totally mimic the look of real hair. If you have really sparse brows, this universal defining eyebrow pencil gets into the brows to fill and shape while looking like real hair.

IT Cosmetics Brow Power Eyebrow Pencils: Brow Power
IT Cosmetics Brow Power Eyebrow Pencils: Brow Power Micro
IT Cosmetics Brow Power Eyebrow Pencils: Brow PowerFULL

IT Cosmetics Brow Pencils are all available now and each one sells for $24. You can buy then at ULTA Beauty, Sephora, QVC, Macy’s, HSN and of course,