NEW: Kiehl’s Marvelous Mineral Mascara.

The first mineral mascara from a prestige company, Kiehl's has a winner with this wonderfully, gentle mascara formula. Introducing Kiehl's Marvelous Mineral Mascara. Just launched last week, this mascara is flying off the shelves already.

Continuing their long history of offering products that combine color with caring conditioners, this new beauty was born.

This Marvelous Mineral Mascara, enriched with mineral pigments for rich color, wraps lashes in instant color and care. Combining volumizing Acacia Senegal with conditioning Jojoba OilAloe Vera, the unique formula gives lashes natural looking length, volume and a rich, glossy color.

Development of Kiehl’s Marvelous Mineral Mascara was in response to fervent requests from customers - loyal patrons who have long relied on Kiehl’s for the company’s unique, highly efficacious products. This formula addresses a key customer need for natural looking lashes yet accomplished with a “lash caring” application.

The safe and gentle formula is hypoallergenic, paraben-free, and fragrance-free. The ultra-soft brush was carefully designed to be tug-free and extra caring for lashes. Also of note, is that the formula is safe for the most sensitive eyes and contact lens wearers.

While wearing, I only experienced long, glossy lashes. No clumps, or smudging. This is a perfect everyday mascara.

Kiehl’s Marvelous Mineral Mascara is available in Black or Black Brown, now, for $16.50. Pick it up at a Kiehl's free standing store or online at Kiehl's.com.