Attention Lancôme devotees! The waiting list for their newest Pout-à-Porter lipstick shade in Proenza Pink is now open.

Call any of the Lancome boutiques or the Lancome counters at Bergdorf Goodman or your local Neiman Marcus to get on a waiting list now.

Behnaz, the original shade in the Pout-à-Porter series, was produced in an ultra-limited-edition quantity and sold only at the four Lancôme boutiques in the U.S. The Behnaz shade, a universally flattering red, sold out via waiting list even before it hit counters and was spotted on eBay selling for $103.50 (it retailed for $25.00).

To ensure that all the Proenza Pink fans are able to get their hands on the shade, it has been produced in a greater quantity than Behnaz (yet still limited edition!). It will be available in a wider distribution and found exclusively at Neiman Marcus, Bergdorf Goodman, Lancôme’s four U.S. boutiques and lancome-usa.com. Waiting lists for Proenza Pink opened on February 1st and the lipsticks will hit counters on the 1st of March.

Proenza Pink will retail for $25.00.

What are you waiting for? I am on the waiting list already. The shade looks so pretty (in pink!).