Clinique Signs on Jenna Menard as Global Colour Artist.

Clinique let me in on their latest new last week and I am excited to share it with you.  They have signed on Makeup Artist, Jenna Menard as their Global Colour Artist.  This is a newly created position at Clinique and will amplify their color positioning, inspire new products and makeup techniques.

I can't wait to see what Jenna brings to the brand.  She’s such a talented makeup artist and said to be very personable.  Jenna will play an active role in creating digital content as well as work with their PR team, and the product development and marketing teams to help in their overall goal of strengthening them in the color cosmetics market.

Sofia Vergara is the Newest Face of COVERGIRL!

Actress, model, mother and star of “Modern Family,” Sofia Vergara, became the newest face of COVERGIRL cosmetics this morning.  The Emmy® nominated actress announced her partnership with COVERGIRL earlier today via her Twitter and Facebook pages.

Vergara is currently shooting her first advertising campaign for the brand, which will debut in January 2012.  Vergara joins the likes of Ellen DeGeneres, Taylor Swift, Queen Latifah, Dania Ramirez and Drew Barrymore as the latest COVERGIRL.

Introducing M∙A∙C Shop Together.

Who doesn't love shopping with friends? Finding a new way to shop with friends online is pretty revolutionary. Leave it to M·A·C to be the first beauty brand to bring this new technology online. Check out the information on this fun new way to shop!

M∙A∙C Cosmetics is proud to announce the launch of a new and dynamic way to browse through our cult makeup must-haves, all without leaving your home.  M·A·C Shop Together, launched officially last Friday, April 22, enables customers to shop the brand's website with a friend without ever leaving their home.

M∙A∙C Shop Together is a revolutionary technology that allows customers to share real-time, synchronized shopping sessions with friends all through the use of instant messaging.  After simply creating a screen name, users have the power to chat with up to five friends, see the same products and shades all within the M∙A∙C e-commerce site, www.maccosmetics.com.

This exciting and innovative technology is the first of its kind for a large beauty brand in the online atmosphere.  I am excited! Can't wait to try it out with some makeup friends soon.