Kendall Jenner is the New Face of Estee Lauder.

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Teen model Kendall Jenner is the new face of iconic beauty brand Estee Lauder. The latest spokesperson took to twitter to make the announcement over the weekend. Read more here: esteelauder.com/kendall 

 

It's obvious that the brand is taking a bold, new direction with the hire. What once was thought of as a classic beauty brand for esteemed women is looking to cater to a younger demographic with their choice.