Just in time to celebrate International Women's Month, Bobbi Brown Cosmetics is launching the Pretty Powerful Campaign for Women and Girls.

Starting today, this worldwide movement is dedicated to empowering women and girls with education, resources, job skills and work experience and will aim to help them “be who they are.” The campaign will raise funds through the sale of a limited-edition Pretty Powerful Pot Rouge ($25) and via GlobalGiving.org. In the U.S., every cent of the proceeds from sales of the Pretty Powerful Pot Rouge will go to Dress for Success, which Bobbi has worked with for years.

Bobbi Brown Pretty Powerful Pot Rouge

In Bobbi’s words

“makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy and wear makeup can.”

Purchase the Pretty Powerful Pot Rouge online at bobbibrowncosmetics.com. The color is designed to work on everyone.

Here is Bobbi with a bit about the campaign and the Pot Rouge.