The Latest Face of Lancôme: Emma Watson.

Lancôme announced this morning that they have just signed on British cutie Emma Watson as their newest ambassadress.

image: emmawatson.com

Emma is very excited about her latest role and tweeted out some clues this weekend, followed by this morning announcements with:

“It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!”

You can follow Emma over on Twitter @EmWatson.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.

I think Emma is a perfect fit for Lancôme as she joins other celebrities Julia Roberts, Anne Hathaway, Kate Winslet and Penelope Cruz in representing the brand. I cannot wait to see her ad campaigns.