I'm always been a big fan of the Urban Decay eyeshadow formula. They are creamy soft, easy to apply and blend and last the day without caking or creasing. The secret to the shadow formula is the brands Pigment Infusion System™, the proprietary blend of ingredients. I can apply them with or without a primer and have them last the day. Of course, I use a primer, Urban Decay Primer Potion, my favorite, which makes the colors pop and lay down even more smoothly.
Speaking of Urban Decay Primer Potion, The Ultra Violet Edge, Urban Decay's global initiative to empower women is marking its first anniversary. With your help, last year they donated $528,000 to a variety or organizations that support women, including Women's Global Empowerment Fund. Purchase the specially formulated Eyeshadow Primer Potion Enigma, where 100% of the purchase price is donated to women's empowerment nonprofits by The Ultraviolet Edge.