Innovation - Liquid Minerals.
/Jane Iredale - the woman who basically founded mineral makeup has just gone a step further. She has recently launched a line of all new amazing products. And the most innovative I think is that of her Liquid Minerals.
WOW! This has to be the most unique makeup product I have ever seen. While I have seen skin care products full of spheres, never a makeup product. I am so intrigued.
Here is what they say:
"The beads or spheres visible in the airless pump are actually liposomes entrapping liposomes. This state- of-the-art technology allows us to encapsulate large amounts of active ingredients, which are then time- released on to the skin. This controlled and sustained release into the epidermis increases delivery by up to 40%."
Just take at look at her website where it shows the full range of shades - all 18 of them. That is pure innovation in itself.
As soon as I can get my hands on this and give it a good try, I will post all about it.