Kiehl’s is celebrating Earth Day 2009 with the introduction of a Limited Edition Superbly Restorative Argan Body Lotion, of which 100% of net Kiehl’s proceeds will benefit WATERKEEPER ALLIANCE.
Partners in this project, actor Adrian Grenier, musician Erykah Badu, surfer Kelly Slater, and three design students from Parsons The New School For Design, have helped Kiehl’s create four exceptional Limited Edition labels representing their commitment to sustainability, to raise funds and awareness for WATERKEEPER ALLIANCE.
In conjunction with the Limited Edition product, Kiehl’s has launched www.kiehlsgivesback.com, a web site designed to share the complete scope of our partnership with our patrons. Through this new site, we can all can learn more about Waterkeeper Alliance and the Kiehl's partnership, and participate in two limited-time, web-only events:
April 22-April 24, 2009
Beginning on Earth Day, April 22, www.kiehlsgivesback.com will host a three-day online auction of 10 unique items to further support Waterkeeper Alliance . Featuring one-of-a-kind signed items donated by our partners, the auction runs for three days, April 22 through April 24 at http://www.kiehlsgivesback.com/events/earth-day-auction, and 100% of all proceeds generated from this auction will be donated to Waterkeeper Alliance.
Auction items include:
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Adrian Grenier Autographed Season 4 - Entourage DVD Set (2 Sets)
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Best of Kiehl's Since 1851 - For MEN ($494 Value)
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Best of Kiehl's Since 1851 - For WOMEN ($493 Value)
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Kelly Slater Autographed AL MERRICK TUFLITE (SURFTECH) K-BOARD Surfboard
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Kelly Slater Autographed Biography – For The Love, by Kelly Slater, Jack Johnson, and Phil Jarratt.
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"ISREAL" LIMITED EDITION Poster, designed by Emek, signed by Erykah Badu and Emek
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PARSONS: Online Course: Hot Cities, Cool Solutions: Living in a Low-Carbon World ($570 Value)
- " Moscow , Russia " LIMITED EDITION Poster, designed by Emek, signed by Erykah Badu and Emek
These items are currently available for preview at http://www.kiehlsgivesback.com/events/earth-day-auction, and bidding begins at 12:01 AM on Wednesday, April 22, ending at 11:59 AM on Friday, April 24.
April 23-May 6, 2009
To further honor Earth Day and the environment, Kiehl's will have a special offer. For ten days, their ten top-selling products, will be selling for just $10. 100% of the proceeds of this event, up to $10,000, will be donated to Waterkeeper Alliance.
HOW IT WORKS: Beginning April 23, each day for 10 week days, Kiehl's will offer 100 units of a single Kiehl’s product for $10, from 11 AM EST to 1 PM EST, for that day only. This event takes place during the business week only, and shoppers can sign up at http://www.kiehlsgivesback.com/events/online-charity-sale for daily alerts about each day’s product.
Kiehl’s products to be offered during this event will be:
- Marvelous Mineral Mascara, Black: April 23
- Coriander Liquid Hand Soap: April 24
- Close-Shavers Ultimate Brushless Shave Cream, White Eagle: April 27
- Creme de Corps (8.4 oz): April 28
- Facial Fuel (4.2 oz): April 29
- Abyssine Cream + : April 30
- Creamy Eye Treatment With Avocado: May 1
- Ultra Facial Cream (1.7 oz.): May 4
- Amino Acid Shampoo (8.4 oz.): May 5
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Superbly Restorative Argan Body Lotion (6.8 oz.): May 6