Lancôme Celebrates Génifique Day TODAY.

With Lancôme’s radiance boosting Génifique collection, you can reveal a more youthful you every day. Today, you can reveal a more youthful you AND contribute to the life-saving children’s research and treatment. Lancôme invites you to support National Génifique Day, which is today.

For every bottle of Advanced Génifique Youth Activating Concentrate or Génifique Eye Light-Pearl sold at participating Lancôme counters nationwide today, October 25, 2013, a donation of $7 will be given directly to St. Jude’s Children’s Research Hospital.

Advanced Génifique Youth Activating Concentrate is Lancôme’s award-winning activating serum that targets radiance, vibrancy and softness. Génifique will give you visibly younger skin in just 7 days. Génifique Eye Light-Pearl is an eye-illuminating serum that gives the eyes a more luminous and smoother appearance in just 7 days.

If you can't make it to a counter today, I have a super easy way for you to join in the effort too. Simply Instagram a photo of your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancôme will donate $1 to St. Jude.

For more information on the events and the partnership, please visit genifiqueday.com.