I don't know if you caught the first airing of the commercial for Vaseline® Sheer Infusion™
that aired during the Primetime Emmy Awards on Sunday night. As this new product is just hitting the shelves this week, the commercial really had me excited for it. Once you hear more about this cutting-edge product that I had a chance to preview last week, you will be running to the drugstore to try it out yourself.
Vaseline has been working on the core of this product for over ten years. The ingredient at the core of this new product is called Stratys-3.
You see, for years, the lotion industry has been challenged with developing a moisturizer that is effective at delivering more moisture to each layer of the skin, while also delivering a great sensory benefit. After extensive research, the R&D team at Unilever discovered this breakthrough in moisturizing technology. This ground-breaking technology enables a lotion to deliver moisture to all layers of the stratum corneum , or the surface skin. The first product to use this ingredient technology is Vaseline® Sheer Infusion™ with Stratys-3™. This is by far the most powerful, patented moisturizing complex on the market. Sheer Infusion combines three ingredients that infuse and suspend moisture across the multiple layers of skin. The result is unprecedented hydration leading to better, more healthy moisturized skin and an unmatched silky skin feel. Clinical studies show that more hydration leads to improved skin softness, smoothness and quicker elimination of dry skin.
More simply put, Vaseline Sheer Infusion delivers two times more moisture than leading body lotions and is the only lotion that can infuse and suspend superior moisture into each layer of the surface skin – the top, the core and deep down.
Sheer Infusion comes in three scent formulas that each carry a different benefit.
Botanical Blend -
Contains botanical cypress extract and eucalyptus extract known for soothing skin benefits
Features sap boost scent with hints of Fiji apple and Chinese mandarin, water lily and stephanotis flowers and Baltic amber and musk
Mineral Renewal -
Formula containing enriching minerals found in healthy skin for when your skin feels tired and depleted
Scent features a blend of crisp pear, fresh bergamot, and the floralcy of apple blossom and white peony with a hint of ginger essence
Vitamin Burst -
Formula containing vitamins B5 and E, for those whose skin needsa boost
Ferngully scent includes blend of sparkling citrus and red currant berries, pear and rhubarb, and enlivening flowers and spices
All three scents are more than inviting, but I will admit that Vitamin Burst is so fresh with its light citrus scent, that I am declaring it my favorite of the bunch.
To celebrate the launch of this new product line-up, I attended an event with Vaseline at the New York Trapeze School. Here, I not only learned about this breakthrough in moisturizing technology, but I witnessed some great trapeze performances.
All Vaseline Sheer Infusion with Stratys-3 lotions can be used daily and are now available at food, drug and mass retailers nationwide. Two sizes are available; a 6.8 oz bottle ($6.25 SRP) and 13.5 oz pump ($8.99 SRP) size.