In Bloom by Reese Witherspoon.

 

I simply adore Reese Witherspoon. No matter what role she is playing - actress, mom, brand ambassador - she does it all with such style and grace. With that in mind, I know that her first fragrance will be just as so.

Partnering with Avon, Reese will soon launch, In Bloom by Reese Witherspoon. The fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.

 


"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it's very sensual, very romantic and alluring.”

The fragrance:

Top: Georgia peach, tea leaves and crisp greens

Heart: Star gardenia, magnolias and night-blooming jasmine

Base: cashmere woods, hypnotic florals and amber wood crystals.

The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59. A body mist, body lotion and shower gel also will be available for $15.